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Our Trade Marks Group provides a complete one-stop trade mark facility. We recognise that brand image is one of the most crucial factors in commercial success, and market dominance depends on clear and positive brand identities. Unscrupulous copycat use of a brand identity can do serious damage. Preserving the massive investment that goes into launching and maintaining brands requires expertise in trade mark law. We can advise on:

• effective trade mark programmes
• obtaining and analysing search reports on trade marks and trade names
• securing trade mark registration and formulating trade mark protection programmes, dealing with the Trade Mark Registry and ensuring applications are prosecuted according to clients' best interests
• dealing with transfers of title, and the complex tax and accounting issues when businesses are bought and sold European trade mark and licensing legislation
• draft and negotiate IP and trade mark licensing agreements and related commercial agreements including technology transfer and franchise agreements and manufacture, distribution and supply agreements