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Sport is big business. Sports clubs and investors now recognise their potential as major businesses and brand owners in their own right. The Sports Business Group is dedicated to meeting the fast changing needs of sports businesses. Those needs span corporate finance, private equity, media, competition law and regulatory affairs, merchandising, intellectual property, retail, and property (including planning matters). We have experience of advising clubs, players and investors on some of the most innovative transactions of their kind, particularly in the soccer industry in the UK and across Europe. We advise on:

• investment in / acquisition of sporting clubs
• the regulation of professional sport by federations, leagues and associations
• a wide range of sponsorship agreements for teams and individuals as well as for broadcasters, producers and television distributors
• agreements for the official supply of kit and other merchandise
• rights protection and exploitation of sports events
• ticketing and corporate hospitality issues for event owners and brokers
• the use of player likenesses in sports merchandising
• gaming and betting regulations