Seminar | Intellectual Property

E-tailing: Managing Intermediaries and your Brand
Tuesday 4th July 2006
at 10 Queen Street Place, London EC4R 1BE

What you need to know and think about under IP, commercial and competition laws.

Background
The internet is often touted as the medium allowing companies to transact directly with their customers, increasing control over their sales channels and reducing the need for distributors. Any visit to the internet, however, quickly reveals that intermediaries of all kinds are thriving and pushing the boundaries in pursuit of more sales.

Timetable
08.30 Registration/Refreshments
08.45 Seminar opens
09.30 Q & A
09.45 Seminar ends/Refreshments

Programme
This seminar will address how companies can manage their distributors' use of

• the distributor's own website
• online auction sites
• search engines

It will offer practical tips and insights into dealing with:

• protecting your brand and reputation
• selling outside allotted territories
• pricing and discounting
• parallel trade and resale

The seminar will explore these issues in the round, and from the following crucial perspectives:

• Trade marks and IP: when and how to enforce your rights
• Commercial: drafting the right kind of clauses the first time around
• Competition: avoiding competition law issues from arising
• In-house: challenges of doing business on-line

Chair
Marc Lévy, Partner, EU & Competition and Commercial Law

Speakers
Aoife McArdle, Legal Counsel, Apple Computer Europe Inc

David Rose, Partner, Intellectual Property, SJ Berwin LLP

James Gill, Associate, Commerce & Technology, SJ Berwin LLP

James Dilley, Associate, EU & Competition, SJ Berwin LLP

Training

SJ Berwin is accredited as a provider of continuing professional development by the Law Society and other professional bodies. Attendance at this seminar qualifies as 1 CPD hour, reference SJB/1.

RSVP

RSVP by E-mail to dorota.wozniak@sjberwin.com or alternatively by fax to 020 7111 2000, including in your message your name and organisation and the name of the seminar. Colleagues are welcome to come with you or in your place.