Seminar | Intellectual Property

Comparative and Wrongful Advertising - A View from the Mid Atlantic
Thursday 26th February 2004
at 222 Gray's Inn Road, London WC1X 8XF

The Intellectual Property Department of SJ Berwin is holding a Breakfast Seminar on the above topic.

Speakers
Ray Black
Partner,
Intellectual Property

David Rose
Partner,
Intellectual Property

Andrew Baum
Partner
Darby & Darby P.C.
Intellectual Property Lawyers
New York, USA

Donna Mitchell
Press Officer
Advertising Standards Authority

Background
This seminar will look at the laws of wrongful advertising in the United States of America and the laws of comparative advertising and misleading advertising in the United Kingdom and the European Union, and the different approaches that have developed in each jurisdiction.

Timetable

Programme

• Comparative Advertising in the United Kingdom and Europe
  - A review of the principles and their application to current day advertising
  - How the Courts are treating such advertising
  - How far can you go as an advertiser in the current climate?
  
  
• Misleading Advertising - The British Code of Advertising, Sales Promotion and Direct Marketing (the CAP Code) and its application in recent cases
  - The role and remit of the ASA
  - Misleading and comparative advertising the requirements of the CAP Code
  - Copy advice service
  
  
• Wrongful Advertising in the United States
  - Private remedies under the common law and the Lanham Act
  - Principles applicable to lawsuits against competitors
  - Literal falsehoods and implied falsehoods
  - The importance of survey evidence

RSVP
For further information on this seminar please contact Helen MacRae +44 (0)20 7533 2903 or by email helen.macrae@sjberwin.com